Unifying Circana’s POS, panel, and consumer insight data in one AI-driven platform for real-time, actionable intelligence.
Adaly is pleased to announce a powerful new integration with Circana, bringing all major Circana data streams – from point-of-sale (POS) scans to consumer panel data and consumer insight surveys – together within the Adaly platform. This integration offers customers a cohesive, real-time vantage point on their business performance, market share, and consumer behavior without the need for heavy data engineering or complex transformation. Circana has long provided a “360-degree, full-circle understanding of the consumer and market” with a complete view of the consumer, store, and wallet. Now, Adaly’s platform takes that rich data to the next level by seamlessly unifying all of Circana’s insights in one place, so leaders can move from data to decisions faster than ever.
Unifying All Your Circana Data — and Everything Around It
For anyone who relies on Circana’s syndicated POS data, panel tracking, or consumer insights, the Adaly integration is a game-changer. Instead of juggling separate reports or systems, Adaly delivers a single, connected view of all Circana data types. You can now analyze scanned sales data alongside household panel metrics and survey-driven insights in real time, on one screen. The result is true end-to-end clarity: a full-circle picture of what’s selling, who’s buying, and why – updated continuously and readily accessible.
What makes this integration uniquely powerful is how Circana data can now live alongside other mission-critical enterprise systems already connected through Adaly. Sales activity from Salesforce, financial and inventory data from NetSuite, performance data from Meta Ads, Google Ads, and GA4, and broader consumer intelligence from platforms like YouGov can all be analyzed together with Circana’s market truth. Rather than viewing Circana in isolation, teams gain the ability to see how market behavior connects directly to demand generation, revenue execution, supply decisions, and financial outcomes.
Crucially, this unified view comes without the usual IT heavy lifting. Adaly’s turnkey onboarding means that with just a login and an API key, organizations can converge Circana and other enterprise data sources into a single environment with zero development work or data transformation. In other words, no more building custom pipelines or waiting on data engineering – your integrated, enriched market intelligence is available from day one.
Faster Decisions and Deeper Insights Across the Enterprise
Bringing Circana’s rich market data into Adaly isn’t just a technical integration; it’s a strategic advantage for the entire organization. By unifying Circana with operational, financial, and marketing systems, Adaly equips teams with real-time clarity, enabling faster, more confident decisions grounded in both market reality and internal performance.
Patterns and relationships that once took analysts days or weeks to uncover emerge instantly. Adaly can reason across Circana’s POS facts, panel trends, and consumer sentiments while simultaneously factoring in campaign performance, sales pipeline movement, inventory levels, and regional execution. This allows teams to discover market and operational interdependencies that were previously hidden across disconnected tools.
All of this happens through a simple, natural language, interface; meaning sales, marketing, operations, and finance can work from the same up-to-date picture of the business. This shared visibility drives alignment: leaders are no longer debating whose numbers are right, but instead acting on a single, connected source of truth that reflects both the external market and the internal business.
Real-World Use Cases Unlocked
What does this broader integration empower teams to do? Here are just a few examples of the high-impact use cases now possible when Circana data is supercharged with Adaly’s connector ecosystem:
- Dynamic Category Performance Tracking: Monitor category, brand, and SKU performance in real time while directly tying market movement to inventory levels, retail execution, and sales performance. Teams can spot shifts early and take action immediately, rather than waiting for lagging reports.
- Competitive and Market Context for Go-to-Market Decisions: Understand share changes and competitive pressure while directly linking them to advertising spend, campaign performance, and regional sales execution. Marketing and sales leaders can see not just what is happening in the market, but why.
- Promotion Optimization and Revenue Impact: Evaluate promotions by connecting Circana’s consumer response data with paid media performance, conversion behavior, and actual revenue outcomes. Teams can refine pricing, offers, and spend with confidence, backed by a full picture of consumer behavior and business impact.
Complementing Circana, Not Replacing It
Circana remains one of the most trusted sources of market and consumer intelligence available. Adaly’s role is to complement and amplify that value by placing Circana data into a broader enterprise context. When Circana insights are analyzed alongside CRM, ERP, advertising, analytics, and external intelligence tools, they become even more powerful — not just descriptive, but decisively actionable.
A New Standard for Market-Driven Decision Making
The Adaly-Circana integration represents a forward-thinking leap in how organizations harness data. Leaders can now explore market performance, consumer behavior, operational execution, and financial outcomes in one cohesive view, updated in real time and accessible across the enterprise. The result is faster decision cycles, deeper insight, and stronger alignment — all driven by Circana’s market truth, enhanced through Adaly’s connected data ecosystem.
In today’s fast-moving consumer landscape, insight without context is no longer enough. With Circana natively integrated into Adaly and enriched by the systems that run the business, organizations can finally act with speed, confidence, and a full understanding of their world — turning market intelligence into sustained competitive advantage.
